It has been a crazy busy time for me since the publication of the GreenBook Research Industry Tends Study last week, primarily due to my involvement in two fantastic events coming up. I’ve discovered that Chairing conferences should be an occupation in itself; it is a fascinating, demanding, and intensely hands on experience. Hat’s off to professional event organizers: you have my eternal respect now!
The first event is the Technology Driven Market Research conference next week in Chicago. This has turned into THE breakout event so far this year. With research transformation being such a hugely debated topic right now, it simply could not be more timely. Many of the firms that are likely to play major roles in setting the course for the market research industry over the next five to ten years are going to be there and judging from the attendee list the industry is paying attention! Here are just some of the companies participating:
20 20 Technology * Advanis Incorporated * Alterian * Altria * American Girl * American Honda Motor * Amway Corporation * Anderson Analytics LLC * AYTM Ask Your Target Market * Bain & Co. * Ball Corporation * Bayer Healthcare * Bloomberg * Bovitz Research Group * BP Fuels Value Chain Marketing * Brand360 * Brown Forman Beverages * C&R Research * Campos Market Research * Capital One Canada * CareerBuilder * Civic Science Inc. * Crimson Hexagon * CT Marketing Research * Cutting Edge Research * DavidDalka.com * Delmonte * DemandROMI * Disney Destinations * Dole Fresh Vegetables * ESPN Inc. * Flamingo Research * Forrester Research * General Motors * GMI * Gongos Research * Hallmark Cards * iCharts * Illume Infosurv * Integer Group * Intel Corporation * Interviewing Services of America * Intuit * iPinion * IPSOS * JD Power & Associates * John Deere * Kao Brands * KL Communications * Knowledge Networks * Kohls * Kraft Foods * Land O Lakes * Leo Burnett * Luth Research * MARC Research * Market Strategies International * Marketing Analysts Inc. * MarketVision Research * MedPanel * MetLife * Microsoft Corporation * Millward Brown * Morpace * MSW Research * Nestle Purina Petcare * Nestle USA * NetBase Solutions * NeuroFocus * Newell Rubbermaid * Next Stage Evolution * NORC at the University of Chicago * Olson Research Group * One Point Mobile Surveys * P&G Healthcare * Pittsburgh Post-Gazette * Procter & Gamble * Pureprofile * Qualcomm * Qualvu * Resource Systems Group * RFL Communication * RSG Inc. * RTI International * Sam’s Club * Samsung Electronics * Schlesinger Associates * SJR Group * Smith-Dahmer Associates * Socractic * Southwest Airlines * Sterling Rice Group * StrategyOne * Survey Analytics * Symphonetic Insight * Symrise Inc. * Takeda Pharmaceuticals America * Techneos Systems * The American Institute of Architecture * The Cleveland Clinic * The NPD Group * ThinkVine * TNS Infratest Forschung GmbH * Tribune Media Services * TXTEAGLE * uSamp * Visa International * Vision Critical * Vistaprint * Warner Home Video * Wells Dairy * Wisconsin Milk Marketing Board * WL Gore & Associates * Wm Wrigley Jr Company * Zynga
For a complete look at the program, click here. There is still time to register on site; you don’t want to miss this one folks!
I will be presenting on the results of GRIT and moderating a panel discussion on the implications of the findings to kick things off at the TDMR; it should be a lot of fun!
GreenBook is a Media Partner with the conference and for all those who can’t make it we’ll be providing “gavel to gavel” coverage with the help of a few friends:
- Ben Smithee of the NewQual Blog will be tweeting, blogging, and conducting video interviews with presenters and attendees throughout the event. You’ll be able to find Ben’s videos on the SpychResearch YouTube channel, IIR Blog, NewQual Blog, and here on the GreenBook Blog. Ben’s Twitter handle is @spychresearch in case you want to follow along.
- Kristin Schwitzer of the NewQual Blog will be providing text-based blog coverage. Her posts can also be found on the IIR Blog, NewQual Blog, and here on the GreenBook Blog. Kristin’s twitter handle is @kristins09
- Roxana Strohmenger of Forrester will be covering the conference as well. Her posts can be found on the IIR blog and the Forrester blog. Roxana’s twitter handle is @rstrohmenger
- The hashtags on Twitter for the event are #TDMR and #TMRE. @Researchshare will also be reposting all published content via their tweet stream, so be sure to follow them for comprehensive coverage.
The conference will also be publishing a user-generated key takeaway report after the event. This will be a wonderful summation of all of the social media content and attendee thoughts on the sessions; we’ll publish that as well when it is released.
For those attending the conference, on Sunday night there is going to be a “Tweet Up” at Jake Melnick’s Corner Tap, located at 41 East Superior St. (Corner of Superior & Wabash). We’ll be there at 8:30 for the start time. Come join fellow attendees for conversation and networking at this casual and impromptu gathering!
The Technology Driven Market Research event is going to be fantastic; I hope to see many of our readers there, but if you can’t make it we’ve got you covered!
Look for a second post from me on the next event; it’s a doozy too!
